Prototype
A clickable, tested prototype and a build estimate. The quickest way to find out if the idea holds.
Software & AICustom software and AI development
Custom software and AI, from the first sketch to launch day.
We design and build custom software: web apps, customer portals, internal platforms and AI products, from the first sketch to launch and beyond. Sonríe, our own AI product, was built the same way.
- SonríeOur own AI product, used by dental practices
- English and SpanishAgents and interfaces in both languages
- In your nameThe accounts, code and data stay yours
- One teamThe same people who run your marketing
What we build
Software for your customers, your team and your idea.
Web apps and platforms
Customer portals, marketplaces, booking systems and internal platforms, built for the browser.
Mobile apps
iPhone and Android apps for customers or staff, connected to the same system.
AI products
Products with AI at the core: image generation, assistants, document tools and scoring.
Internal tools
Dashboards, admin panels and workflow tools that replace spreadsheets and copy and paste.
Integrations
Your CRM, calendar, payments and industry software, connected and kept in sync.
Design systems
Components and rules that keep a growing product consistent.
Case study
Sonríe: an AI product we designed, built and run.
- The problem
- Dental patients cannot picture the result of treatment, so they hesitate on big decisions.
- What we built
- AI smile previews that show patients their new smile in seconds, a virtual consult flow, and the product site and marketing around them.
- Where it is now
- Used by dental practices, and at the heart of our own full arch marketing.
How we build
Proven tools, picked for the job.
We use modern, widely supported tools, so the software is fast, secure and easy for any good developer to pick up later.
Design
- Figma
- Design systems
- Prototyping
Front end
- React
- Next.js
- TypeScript
Back end
- Node.js
- Python
- PostgreSQL
AI
- OpenAI
- Anthropic Claude
- Image and voice models
Cloud
- Vercel
- AWS
- Supabase
Ways to work together
Start small, or bring us the whole product.
Project
A defined product or version, designed, built and launched.
Product team
Design and development on a monthly plan, for products that keep growing.
Every project is scoped and priced before we start.
What is included
Everything between the idea and software people use every day.
- 01
Product design
Screens, flows and a clickable prototype before any production code.
- 02
AI features that earn their place
Image generation, document reading, search across your own knowledge, assistants and scoring. Each one tested against the job it has to do.
- 03
Web and mobile apps
The app around the AI: accounts, payments, dashboards and admin tools.
- 04
Connections to your systems
CRMs, calendars, practice software, spreadsheets and the other tools your business runs on.
- 05
Privacy and guardrails
Access controls, careful data handling and limits on what the AI can say or do.
- 06
Launch and support
Hosting, monitoring, updates and improvements after launch.
Is it right for you?
Who this works for.
A good fit if
- You have an idea for an AI product and want it built properly
- A task in your business needs judgment that off the shelf tools cannot handle
- You want to own the software and the data
Probably not yet if
- A tool you can subscribe to today already does the job. We will point you to it
Sound like your business? Twenty minutes with the person who would run your account, and you will know what we would do first.
How we run it
Prove it small, then build it properly.
- 1
Discovery
The problem, the people who will use it, the data you have and what success looks like.
- 2
Prototype
A working prototype on real examples, so you see what the AI can and cannot do.
- 3
Build
The full product, designed, built and tested in stages you can use along the way.
- 4
Launch and improve
We ship it, watch how people use it and keep improving it.
What you will see
What you will have at the end.
- Software you own, with the code and accounts in your name
- A product designed around the people who use it
- AI tested on your real cases
- A plan for what to build next
Every agent and tool keeps a record of what it did, so you can check its work.
Illustration · code and product
const preview = await ai.smile({
photo: patient.photo,
style: "natural",
})
await crm.update(patient, {
stage: "preview sent",
})
await sms.send(patient.phone,
"Your new smile is ready")Patient appBeforeAfterPreview ready · textedBook a consult
Designed and built in houseFrom the first sketch to launch day
Our standards
- Your accounts, in your nameAd accounts, analytics, code and content belong to you, including if you leave.
- One named personA contact you can call directly, who knows your account.
- Straight reportsEverything we can track, in plain English, and a clear line where tracking stops.
- English and Spanish since 2016Bilingual from day one, written by native speakers.
Questions
Before you call.
Yes. Sonríe, our dental technology company, lets patients see an AI preview of their new smile before treatment. We build for clients the same way.
It depends on the scope. We price a prototype first, so you can see it work before you commit to the full build.
Whichever fits the job and your privacy needs. We are not tied to one provider, and we can switch when a better option comes along.
Works well with
Works well with it.
Start here
Tell us what you want to build.
Send the idea, the problem or the half finished project. We will tell you honestly what it would take, and whether AI belongs in it.
Rather talk now? Call (904) 206-8877.